Disney

Disney Advertising has sold out of inventory for the 2022 NCAA DI Women’s Basketball Tournament, which will air across ESPN networks from March 16 – April 3

The deals will expand the number of shows on channels offering short-form videos in Snapchat’s Discover area

Worldwide investment in new content was up 14% over 2020, driven by SVOD platforms commissioning original fare

Nielsen One Alpha measurement system is being used by Disney, Magna and several other participants in the run-up to the formal launch of Nielsen One in Q4 2022

The update to the Disney+ app allows up to 32 people to watch the same show and is available for the entire Disney+ catalogue of shows

As part of the deal, which includes ABC owned stations, cable networks and streaming services, ESPN’S ACC Network will launch in coming weeks on Xfinity

The popularity of the Disney+, Hulu and ESPN+ bundle boosted the platform’s performance, according to Ampere Analysis, which is projecting 108M subs by year-end

Parrot Analytics’ Q3 data shows that Disney has by far the largest “corporate demand share” of its TV series on streaming platforms, which the researcher says is a good long term predictor of streaming success

Disney+ will surpass Netflix for the title of the world’s largest SVOD service but Netflix will continue to see healthy growth, according to Digital TV Research

Disney+ wins the paid share-of-voice with 30% of all impressions according to a BrandTotal study of social media ad campaigns