EDO EDO, Vizio Ink New Multiyear Smart-TV Data Licensing Pact Deal provides EDO with Inscape data from 24 million-plus opted-in smart TVs Report: Ads on Spanish-Language Networks Outperform English-Language TV Spots on Spanish-speaking U.S. nets were 31% more effective in the past year, according to EDO The 2024 Outlook for Streaming, CTV and Advertising More than a dozen executives from Roku, Innovid, EDO and others in the streaming and ad business lay out their vision of the key trends that will shape the business in 2024 Latest about EDO Discovery Selects EDO to Measure Impact of Ad Campaigns By George Winslow published 5 April 22 EDO will be Discovery’s preferred behavioral measurement partner and will be used for this year’s upfronts Business 1 2 Archives Get the TV Tech NewsletterThe professional video industry's #1 source for news, trends and product and tech information. Sign up below.Contact me with news and offers from other Future brandsReceive email from us on behalf of our trusted partners or sponsors LATEST ARTICLES1West Virginia. AG Reaches $119.5 Settlement with Altice USA2NAB Show Opens Registration, Launches New Sports Summit3Heartland Video Systems Buys Videstra4Altice’s Optimum Complains to FCC Over Nexstar Retrans Negotiations5Canon Unveils Camera Color-Matching Application
Discovery Selects EDO to Measure Impact of Ad Campaigns By George Winslow published 5 April 22 EDO will be Discovery’s preferred behavioral measurement partner and will be used for this year’s upfronts