Gen Z

Those aged 13-24 spend only 17% of their time watching TV shows highlighting what the Hub calls an existential change in the entertainment ecosystem

71% of those Gen Zers 18-24 use Netflix each week while 64% of those 13-17 are weekly users of Netflix according to Horowitz

Survey shows majority of viewers will watch the Cup via traditional TV

More than half of Gen Z consumers are over half are more likely to engage with brands using live interactive video, according Agora

A new report from Horowitz Research upends some widely held misconceptions about Gen Z media usage