Generation Z Why Planners Need To Take the ‘Red Pill’ and Face Reality About Gen Z TV Audiences It’s time to accept that for younger viewers, social platforms like YouTube and TikTok are television Parks Associates: Mobile Garners Biggest Share of Viewing Time Among Gen Z While TV is still the overall preferred method, younger generations could lead to a shift TV Top Source of News for Just 12% of Gen Z Get the TV Tech NewsletterThe professional video industry's #1 source for news, trends and product and tech information. Sign up below.Contact me with news and offers from other Future brandsReceive email from us on behalf of our trusted partners or sponsors LATEST ARTICLES1FCC Issues Report and Order Requiring Blackout Reporting2Comscore Appoints Jackelyn Keller as Chief Marketing Officer 3Gray Media Names New GMs in Colorado, Mississippi4Diamond Sports Emerges from Bankruptcy with a New Name, Less Debt5Canon USA Promotes Multiple Executives