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Money

GroupM: U.S. Pay TV Penetration to Fall Below 50% by 2025

By George Winslow published

By 2027 connected TV advertising will make up nearly one third of all U.S. TV advertising according to GroupM

Business
money

GroupM, iSpot.tv Study Finds 8%-10% of CTV Ads Delivered When the TV Is Off

By George Winslow last updated

GroupM is partnering with media companies to create new standards to improve streaming and CTV measurement

Business
Pixabay

GroupM: Global Connected TV Ad Revenue to Hit $32.6B by 2026

By George Winslow published

U.S. TV advertising will not return to 2019 levels until 2023, and the declines in traditional TV viewership will `generally make TV less attractive to many marketers,’ according to GroupM

Stock

GroupM: No `Meaningful Impact’ of Supply Chain Problems on Ad Spending

By George Winslow published

Won’t have a major impact on media companies unless markets see even worse disruptions

Business
Stock

Report: Top 25 Media Companies Control 2/3rds of Global Ad Market

By George Winslow last updated

Their share has increased as efforts to regulate big tech have accelerated, GroupM reports

Business
Stock

Signs of Better Days Ahead: GroupM Increases Ad Forecast

By George Winslow published

GroupM reports that advertising growth is exceeding expectations