HBO Max

Customers in the Nordics and Spain will be the first in Europe to gain access to HBO Max

Wurl Analytics reports that HBO Max, Netflix, Hulu and Disney+ lost $80.2M from churn in April 2021 alone

The move follows earlier launch on LG TVs in select markets in Latin America and the Caribbean

New deal also restores HBO And Cinemax, bringing to an end a lengthy carriage deal

Faster than expected growth means company now expects 70M to 73M subs around the world by the end of 2021

Has rolled out the service in 39 territories in Latin America and the Caribbean

To simplify co-viewing, Disney+, ESPN+, HBO Max, Hulu, Paramount+, Pluto TV and others are integrating SharePlay into their apps

The HBO Max launch is an important step forward for advertising on streaming platforms

Service will bow in Latin America and Caribbean starting June 29th for as little as $3 a month

Comes in $5 cheaper than the ad-free version of HBO Max