Hispanics

Hispanics, who have long over indexed in usage of streaming services, prefer the personalized and diverse content options provided by streaming

Bilingual U.S. Hispanic speakers likely to pay for popular streaming services compared to Spanish-only speaking counterparts, according to App Science

Hispanics heavy usage of streaming is much higher than streaming’s 37.7% TV viewing share among the general population

But some groups like Hispanics are dramatically underrepresented in the top 50 TV shows, according to Samba TV

New subscription plan offers live TV and on demand Spanish-language channels including Univision and UniMás Local Stations

42% of the most bingeable streaming programs in 2021 were directly influenced by Hispanics, Nielsen reports

Adsmovil’s free video streaming service is programmed to appeal to the diversity of the Hispanic community

Univision Noticias’ Spanish-language fact-checking effort, elDetector, will expand its reach by joining Meta’s third-party fact-checking program

Spanish Broadcasting System is opening a digital marketing department targeting Hispanic consumers

The SVOD $6.99 a month offering is the premium tier for its previously launched ViX Spanish-language streaming service