Latest about Horowitz

young people

Netflix is Most Popular Streaming Service Among Youth

By George Winslow published

71% of those Gen Zers 18-24 use Netflix each week while 64% of those 13-17 are weekly users of Netflix according to Horowitz

Research
Horowitz

Antenna Adoption Grows Among Younger Viewers

By George Winslow published

Nearly two in ten viewers now use antennas for over-the-air broadcasts according to Horowitz

Research
Horowitz

Asian Consumers Less Likely to Feel Brands Are Marketing to Them

By George Winslow published

Only 34% of Asian consumers feel that they are seeing more brands going out of their way to market and advertise to their community, according to Horowitz

Business
Pixabay

Consumers Spend Only One Third of TV Viewing Time on Traditional Platforms

By George Winslow last updated

While the majority of viewing time is now spent on streaming, the streaming ecosystem continues to fragment according to a Horowitz survey

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Over-the-Air Sticking Around Amid Streaming Wars

By Michael Balderston published

A quarter of TV watchers use antennas, with nearly half starting to use them in the last three years, per Horowitz.