Latest about Horowitz Research
Survey: In-Language/International Content Is a Critical Factor in Attracting Asian American Subs
More than half of all Asian Americans watch at least some Asian-language content; 64% say that content is a critical factor when making decisions about subscribing to new services
African-American Audiences Embrace vMVPDs, FAST and Black-Targeted Streamers
Over 4 in 10 (42%) have access to at least one Black-targeted SVOD and are heavy users of FAST channels
How Will Venu Sports Impact Pay-TV Subscriptions?
Horowitz report details consumer feedback on Disney-Fox-WBD joint venture
Survey: LGBTQIA+ TV Visibility Drives Viewership Among Young Americans
The Horowitz Research study found that openness to LGBTQIA+ visibility in entertainment content is part of a larger demand for content that represents general diversity in U.S. society
Survey: SVOD Crackdowns on Password Sharing, Price Hikes Boost Churn
Half of TV content viewers (52%) have canceled or lost access to at least one of their SVOD services within the past year, according to Horowitz
Survey Explores Media Habits of Black American Gen Zers
They are more likely to have a TV than other Gen Zers; 73% watch TV content each week
Survey: Gen Z Embraces Long-Form TV Content
While they spend more of their time with social media, games and short video, seven in 10 watched TV content each week according to Horowitz Research
Horowitz: Younger Audiences Find Digital Platform Ads More Effective Than Ads on Live and Streamed TV
Younger viewers find ads on live TV and streamed TV less effective than older viewers according to a new Horowitz survey
