Horowitz Research

Black streamers are especially engaged, with eight in ten (80%) reporting using Black content collections/hubs at least occasionally according to a new Horowitz study

The old pay TV idea of the bundling content is finding new traction among consumers according to Horowitz Research

81% of Asian viewers are streamers, and streaming makes up almost 6 out of every 10 hours of viewing time among Asian viewers, according to Horowitz Research

Rising costs prompted 32% of cord cutters to say they might go back to cable if streaming services continue to raise prices according to a new survey from Horowitz Research

Other streaming services may not fare as well, however, a new survey from Horowitz suggests

Marketers want to reach Hispanics but more than half of Latinx respondents say they are not seeing more Latinx representation in ads, according to Horowitz Research

The new Horowitz Research report finds that Latinx content viewers over index in SVOD and AVOD usage and that penetration of pay TV services is slightly higher

Churn is rising as consumers are now spending $75 a month for streaming services, up $26 from last year

A new report from Horowitz Research upends some widely held misconceptions about Gen Z media usage

Consumers reported seeing more ads with diverse casts but significant numbers felt brands were “insincere” in their efforts towards diversity and inclusion