Latest about Horowitz Research
Horowitz: Younger Audiences Find Digital Platform Ads More Effective Than Ads on Live and Streamed TV
Younger viewers find ads on live TV and streamed TV less effective than older viewers according to a new Horowitz survey
Study: Consumers Turn to Curated Hubs to Find Content in Crowded Streaming Landscape
Black streamers are especially engaged, with eight in ten (80%) reporting using Black content collections/hubs at least occasionally according to a new Horowitz study
Six in Ten Streamers Want a Streaming Bundle
The old pay TV idea of the bundling content is finding new traction among consumers according to Horowitz Research
Asian Americans Spend More Time with Streaming Content Than TV
81% of Asian viewers are streamers, and streaming makes up almost 6 out of every 10 hours of viewing time among Asian viewers, according to Horowitz Research
Ad-Supported Streaming Takes Off: 69% Use Them Each Month
Rising costs prompted 32% of cord cutters to say they might go back to cable if streaming services continue to raise prices according to a new survey from Horowitz Research
Streaming Password Crackdowns: 70% of Netflix Users Willing to Pay Full Price
Other streaming services may not fare as well, however, a new survey from Horowitz suggests
New Study Shows Higher Levels of SVOD, AVOD and Pay TV Use in Latinx Homes
The new Horowitz Research report finds that Latinx content viewers over index in SVOD and AVOD usage and that penetration of pay TV services is slightly higher
