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Horowitz Research

New Research Indicates Brands Need to Improve Their Diversity Efforts

By George Winslow published

Consumers reported seeing more ads with diverse casts but significant numbers felt brands were “insincere” in their efforts towards diversity and inclusion

Business
Roku

Linear Programming Might Not Be Dead After All

By George Winslow published

Ad supported streaming options continue to become more popular according to Horowitz Research

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Sports Betting Can Boost TV Engagement, Says Study

By Michael Balderston published

Broadcasters can create new content and add new revenue with sports betting, Horowitz Research reports

Sports
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Media Plays Role in Perpetuating Stereotypes, Say TV Viewers

By Michael Balderston published

Viewers have been critical of recent coverage of protests that focus more on violence, looting

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People Consuming More Local News During Coronavirus Crisis

By Michael Balderston published

A new study from Horowitz Research shows big gains in local news viewership

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Over-the-Air Sticking Around Amid Streaming Wars

By Michael Balderston published

A quarter of TV watchers use antennas, with nearly half starting to use them in the last three years, per Horowitz.

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Asian TV Viewers on Top for Streaming Content, Finds Horowtiz

By Phil Kurz published

A new Horowitz Research report reveals nearly 80% stream content via the internet.

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New Research Reveals Resurgence In OTA Antenna Viewing

By Phil Kurz published

The combination of traditional TV broadcasts and SVOD services is gaining in popularity.

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