Horowitz Research Streaming Shake-up, Shakeout Brewing as Program, Economic Factors Shift Despite increasing viewing numbers, challenges remain More FAST Viewers Are Dropping Subscription Streaming Services Increasingly, viewers are returning to the 'lean-back' experience of traditional TV, according to Horowitz Survey: In-Language/International Content Is a Critical Factor in Attracting Asian American Subs More than half of all Asian Americans watch at least some Asian-language content; 64% say that content is a critical factor when making decisions about subscribing to new services Latest about Horowitz Research Linear Programming Might Not Be Dead After All By George Winslow published 21 July 21 Ad supported streaming options continue to become more popular according to Horowitz Research Sports Betting Can Boost TV Engagement, Says Study By Michael Balderston published 22 June 20 Broadcasters can create new content and add new revenue with sports betting, Horowitz Research reports Sports Media Plays Role in Perpetuating Stereotypes, Say TV Viewers By Michael Balderston published 3 June 20 Viewers have been critical of recent coverage of protests that focus more on violence, looting People Consuming More Local News During Coronavirus Crisis By Michael Balderston published 2 April 20 A new study from Horowitz Research shows big gains in local news viewership Over-the-Air Sticking Around Amid Streaming Wars By Michael Balderston published 20 November 19 A quarter of TV watchers use antennas, with nearly half starting to use them in the last three years, per Horowitz. Asian TV Viewers on Top for Streaming Content, Finds Horowtiz By Phil Kurz published 11 September 19 A new Horowitz Research report reveals nearly 80% stream content via the internet. New Research Reveals Resurgence In OTA Antenna Viewing By Phil Kurz published 29 April 19 The combination of traditional TV broadcasts and SVOD services is gaining in popularity. 1 2 3 Archives Get the TV Tech NewsletterThe professional video industry's #1 source for news, trends and product and tech information. Sign up below.Contact me with news and offers from other Future brandsReceive email from us on behalf of our trusted partners or sponsors LATEST ARTICLES1CNN Promotes David Chalian To SVP and Washington Bureau Chief2Viamedia To Handle Ad Sales for 4 More Service Providers 3Chicago Sports Network To Launch DTC Service on Nov. 154PBS, Amazon To Launch 150+ Local Stations and PBS Kids as FAST Channels5Disney+ to Add ESPN Content Dec. 4
Linear Programming Might Not Be Dead After All By George Winslow published 21 July 21 Ad supported streaming options continue to become more popular according to Horowitz Research
Sports Betting Can Boost TV Engagement, Says Study By Michael Balderston published 22 June 20 Broadcasters can create new content and add new revenue with sports betting, Horowitz Research reports
Media Plays Role in Perpetuating Stereotypes, Say TV Viewers By Michael Balderston published 3 June 20 Viewers have been critical of recent coverage of protests that focus more on violence, looting
People Consuming More Local News During Coronavirus Crisis By Michael Balderston published 2 April 20 A new study from Horowitz Research shows big gains in local news viewership
Over-the-Air Sticking Around Amid Streaming Wars By Michael Balderston published 20 November 19 A quarter of TV watchers use antennas, with nearly half starting to use them in the last three years, per Horowitz.
Asian TV Viewers on Top for Streaming Content, Finds Horowtiz By Phil Kurz published 11 September 19 A new Horowitz Research report reveals nearly 80% stream content via the internet.
New Research Reveals Resurgence In OTA Antenna Viewing By Phil Kurz published 29 April 19 The combination of traditional TV broadcasts and SVOD services is gaining in popularity.
