Latest about Hub
New Survey: Viewers Increasing Say Streaming Is “First Stop” for Watching TV
By George Winslow published
For the first time in five years of surveys, nearly half (46%) of all viewers say a top five streaming app is the first place they go when they start watching TV versus 38% who start by tuning into live cable or broadcast TV
Study: Half of Viewers Begin Watching TV by Checking Smart TV Apps
By George Winslow published
The HUB survey highlights how much smart TVs are changing viewing habits as linear TV viewing continues to decline
Study: Consumers Hitting Spending Limits for Video
By George Winslow published
New research from Hub finds that viewers are spending $82 a month, down from 2023 and just $5 from their spending limit of $87
Consumers May Have Reached Video Subscription Limit But Would Pay To Simplify Experience
By Phil Kurz published
Findings from Hub Entertainment Research reveal 59% would pay for a one-stop shop app
Research: Live TV Remains the Top Launch Point for Viewers But Only Barely Beats SVOD
By George Winslow published
Consumers are most loyal to the sources they go to first, and SVODs and smart TV apps are showing rapid gains as the default launching point, according to a new Hub study
Survey: Consumers Are Reaching `Peak TV’
By George Winslow published
Many consumers are either at or near their maximum number of TV services and do not plan to spend any more money on subscriptions, according to the Hub
Survey: Streaming Viewers Worried About Complexity as Much as Cost
By George Winslow published
Simplifying the consumer experience is a way to attract new users, and keep existing ones, according to a Hub survey
Consumers are Using Fewer Video Services
By George Winslow published
Consumers report fewer paid TV services while emerging free services see little change, according to the HUB
Get the TV Tech Newsletter
The professional video industry's #1 source for news, trends and product and tech information. Sign up below.