Latest about Hub
Study: Consumers Hitting Spending Limits for Video
New research from Hub finds that viewers are spending $82 a month, down from 2023 and just $5 from their spending limit of $87
Consumers May Have Reached Video Subscription Limit But Would Pay To Simplify Experience
Findings from Hub Entertainment Research reveal 59% would pay for a one-stop shop app
Research: Live TV Remains the Top Launch Point for Viewers But Only Barely Beats SVOD
Consumers are most loyal to the sources they go to first, and SVODs and smart TV apps are showing rapid gains as the default launching point, according to a new Hub study
Survey: Consumers Are Reaching `Peak TV’
Many consumers are either at or near their maximum number of TV services and do not plan to spend any more money on subscriptions, according to the Hub
Survey: Streaming Viewers Worried About Complexity as Much as Cost
Simplifying the consumer experience is a way to attract new users, and keep existing ones, according to a Hub survey
Consumers are Using Fewer Video Services
Consumers report fewer paid TV services while emerging free services see little change, according to the HUB
Survey: Viewers Confused About Streaming Brands
Despite massive marketing campaigns viewers don’t know what makes one streaming brand different from another, the Hub reports
TV Viewing Shrinks Among Gen Z
Those aged 13-24 spend only 17% of their time watching TV shows highlighting what the Hub calls an existential change in the entertainment ecosystem
