Hub

Findings from Hub Entertainment Research reveal 59% would pay for a one-stop shop app

Consumers are most loyal to the sources they go to first, and SVODs and smart TV apps are showing rapid gains as the default launching point, according to a new Hub study

Many consumers are either at or near their maximum number of TV services and do not plan to spend any more money on subscriptions, according to the Hub

Simplifying the consumer experience is a way to attract new users, and keep existing ones, according to a Hub survey

Consumers report fewer paid TV services while emerging free services see little change, according to the HUB

Despite massive marketing campaigns viewers don’t know what makes one streaming brand different from another, the Hub reports

Those aged 13-24 spend only 17% of their time watching TV shows highlighting what the Hub calls an existential change in the entertainment ecosystem

Consumers are embracing ad-supported streaming services as a way to save money, a new Hub survey reports

28% say that linear channels from a cable, satellite, or telco TV subscription is their TV home base, according to a new survey from the Hub; Netflix is second, at 23%

While industry analysts question the future of streaming TV services, a Hub survey finds that penetration of streaming services is significantly up and that most consumers say they plan to add more services