Latest about Hub Entertainment Research
Survey: Consumers Want Better Bundles to Simplify Streaming
Hub Entertainment Research study finds that helping viewers manage multiple services with better bundles can reduce “revolving door churn”
Survey: Amazon’s Push into Ad-Supported Streaming Is Working
85% of Amazon’s Prime Video subs are now in the ad-supported tier, more than any other streaming service according to Hub’s quarterly TV Churn Tracker
Sports Increasingly Influencing Consumer Streaming Choices
More than a third of respondents to Hub survey say sports is "much more important than other kinds of content"
Changing Gen Z Media Consumption Habits Are Trend Setters for Other Age Groups
While younger people spend the most time with non-premium content, others are as well according to a new survey
Survey: Podcasts Can Pay Off for Telecasts
The importance of audio shouldn’t be forgotten by traditional or streaming TV platforms, a new survey from Hub finds
Survey: Majority of Viewers Would Switch to Ad-Supported Streaming to Save $5 a Month
More consumers who call themselves intolerant toward ads are saying they would in fact opt for an ad-supported service to save money
Hub: Viewers Thankful for 'Peak TV,' But Only if They Can Find It
Consumers will remain loyal to streamers, even if fewer new shows come out, researcher concludes
