Latest about Hub Entertainment Research
Survey: Majority of Viewers Would Switch to Ad-Supported Streaming to Save $5 a Month
More consumers who call themselves intolerant toward ads are saying they would in fact opt for an ad-supported service to save money
Hub: Viewers Thankful for 'Peak TV,' But Only if They Can Find It
Consumers will remain loyal to streamers, even if fewer new shows come out, researcher concludes
Three in Five Consumers Willing to Watch Ads to Save $4 to $5 in Sub Costs
But 41% of streamers will pay more to avoid annoying ads, according to a Hub survey
Nearly Two Thirds of TV Homes Stream Video on Smart TVs
New Hub survey on changes in smart TV usage also found that music streaming is one of the more popular applications
Smart TVs Pass the 200 Million Milestone
Almost 8 in 10 U.S. homes have a smart TV, and smart TVs account for 6 in 10 TV sets, according to the Hub
Have Viewers Really Opted-In to the CTV Economy?
Low awareness of viewing tracking may be a ticking bomb for CTV
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