Hub Entertainment Research

Latest about Hub Entertainment Research

By Tom Butts published 16 November 23

Consumers will remain loyal to streamers, even if fewer new shows come out, researcher concludes

By George Winslow published 7 August 23

But 41% of streamers will pay more to avoid annoying ads, according to a Hub survey

By George Winslow published 24 July 23

New Hub survey on changes in smart TV usage also found that music streaming is one of the more popular applications

By George Winslow published 10 April 23

Almost 8 in 10 U.S. homes have a smart TV, and smart TVs account for 6 in 10 TV sets, according to the Hub

By David Tice published 16 December 22

Low awareness of viewing tracking may be a ticking bomb for CTV

By Tom Butts published 7 November 22

The percentage of viewers watching live TV from a traditional MVPD service has jumped 6 points in 2022

By Susan Ashworth published 14 October 22

New study finds that many viewing habits are quite similar whether viewers are on using a smart TV or streaming media player

By David Tice published 1 September 22

OEMs have increasing influence over not just which shows are watched, but also which are even on deck to be considered in the first place.

By Tom Butts last updated 26 July 22

Hub survey highlights popularity of streaming aggregators that offer an all-in-one source for services

By George Winslow published 12 July 22

New Hub study shows that the rapid uptake in smart TVs, streaming, voice controls, smart speakers is transforming consumer behavior

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