Latest about Hub Entertainment Research

OLED

Smart TV Ownership Rises to 76% of TV Households

By George Winslow last updated

Rapid growth in ownership means that the majority of TV sets (57%) are now smart sets according to new data from Hub Entertainment Research

Business
Pixabay

Survey: TV Viewing Hitting Record Lows

By George Winslow published

Time watching TV and movies is hitting historic lows as younger audiences now spend twice as much time on gaming, online videos, and social media as on TV according Hub Entertainment Research

Business
Roku

Hub: Consumers Use 6 Sources for TV Viewing Needs

By Michael Balderston published

Up one from last year and nearly twice as high as 2019

Roku

Smart TVs Are Now Half of All Owned TVs, Hub Finds

By Michael Balderston published

Smart TVs featuring Roku and Amazon Fire are the most popular

pay-TV

Pay-TV Likeliest Cut as Pandemic Viewing Habits Solidify, Hub Reports

By Michael Balderston published

Streaming and vMVPD services are replacing pay-TV

The Crown

Hub: Original Streaming Titles Key in Drawing, Retaining Subscribers

By Michael Balderston published

Netflix’s original offerings help put it out in front of competitors

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Nearly 40% of Consumers Commit Video Piracy, Per Hub Survey

By Michael Balderston published

Hub report also shares details on consumers’ feelings about their data being collected

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Hub: Half of TV Viewers Check Streaming First

By Michael Balderston published

Percentage of consumers that have just pay-TV or just streaming is equal

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More Than 25% of Consumers Added at Least One Streaming Service During Pandemic

By Michael Balderston published

Major streaming platforms have all seen an increase since February

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Consumers Say They’re Paying too Much for TV, Per Hub

By Michael Balderston published

Hub found a difference of $22 between what average the consumer is paying and what they think they should be paying

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