Hub

Pixabay — Study: Social Video Beats Traditional TV for Young Viewers Short-form video captures a 21% share of viewing among young people aged 13-24 according to Hub

remote control streaming services — Hub: Streaming Viewers More Accepting of TV Ads Annual survey finds two-thirds of viewers find advertising more tolerable than in on-demand programming

remote and streaming content on a TV — New Research Suggests It’s Still ‘Peak TV’ for Streaming Expanded content licensing has offset decline in studio output, Hub Research study finds

Latest about Hub

Consumers are Using Fewer Video Services

By George Winslow published 11 May 23

Consumers report fewer paid TV services while emerging free services see little change, according to the HUB

Streaming

Survey: Viewers Confused About Streaming Brands

By George Winslow published 9 March 23

Despite massive marketing campaigns viewers don’t know what makes one streaming brand different from another, the Hub reports

Streaming

TV Viewing Shrinks Among Gen Z

By George Winslow published 10 January 23

Those aged 13-24 spend only 17% of their time watching TV shows highlighting what the Hub calls an existential change in the entertainment ecosystem

Research

Many Consumers (57%) Willing to Watch Ads to Save on Streaming

By George Winslow published 19 December 22

Consumers are embracing ad-supported streaming services as a way to save money, a new Hub survey reports

Research

Live TV From a Pay TV Service Remains The Most Common First Stop For Viewing

By George Winslow published 19 September 22

28% say that linear channels from a cable, satellite, or telco TV subscription is their TV home base, according to a new survey from the Hub; Netflix is second, at 23%

New Research Suggests the Streaming Party Isn’t Over

By George Winslow published 11 May 22

While industry analysts question the future of streaming TV services, a Hub survey finds that penetration of streaming services is significantly up and that most consumers say they plan to add more services