Hub New Survey: Viewers Increasing Say Streaming Is “First Stop” for Watching TV For the first time in five years of surveys, nearly half (46%) of all viewers say a top five streaming app is the first place they go when they start watching TV versus 38% who start by tuning into live cable or broadcast TV Study: Half of Viewers Begin Watching TV by Checking Smart TV Apps The HUB survey highlights how much smart TVs are changing viewing habits as linear TV viewing continues to decline Study: Consumers Hitting Spending Limits for Video New research from Hub finds that viewers are spending $82 a month, down from 2023 and just $5 from their spending limit of $87 Latest about Hub Many Consumers (57%) Willing to Watch Ads to Save on Streaming By George Winslow published 19 December 22 Consumers are embracing ad-supported streaming services as a way to save money, a new Hub survey reports Research Live TV From a Pay TV Service Remains The Most Common First Stop For Viewing By George Winslow published 19 September 22 28% say that linear channels from a cable, satellite, or telco TV subscription is their TV home base, according to a new survey from the Hub; Netflix is second, at 23% New Research Suggests the Streaming Party Isn’t Over By George Winslow published 11 May 22 While industry analysts question the future of streaming TV services, a Hub survey finds that penetration of streaming services is significantly up and that most consumers say they plan to add more services Hub: Consumers Use 6 Sources for TV Viewing Needs By Michael Balderston published 3 May 21 Up one from last year and nearly twice as high as 2019 Smart TVs Are Now Half of All Owned TVs, Hub Finds By Michael Balderston published 7 April 21 Smart TVs featuring Roku and Amazon Fire are the most popular Pay-TV Likeliest Cut as Pandemic Viewing Habits Solidify, Hub Reports By Michael Balderston published 23 March 21 Streaming and vMVPD services are replacing pay-TV Hub: Original Streaming Titles Key in Drawing, Retaining Subscribers By Michael Balderston published 24 February 21 Netflix’s original offerings help put it out in front of competitors Online Video as Popular as Traditional TV for Young Consumers, Hub Reports By Michael Balderston published 8 January 21 Popularity of non-TV online video has only increased during the pandemic Nearly 40% of Consumers Commit Video Piracy, Per Hub Survey By Michael Balderston published 14 October 20 Hub report also shares details on consumers’ feelings about their data being collected Hub: Half of TV Viewers Check Streaming First By Michael Balderston published 26 August 20 Percentage of consumers that have just pay-TV or just streaming is equal 1 2 3 Archives Get the TV Tech NewsletterThe professional video industry's #1 source for news, trends and product and tech information. Sign up below.Contact me with news and offers from other Future brandsReceive email from us on behalf of our trusted partners or sponsors LATEST ARTICLES1Prime Video Launches AI-Powered Recaps of TV Shows2Political Ads Drive Scripps to Record Revenue in Q33Brian Williams Returns to Election Coverage With Prime Video Special4Target To Offer Hisense Xumo TVs5Running Mates: How Sky News’ U.S. Election Plan Takes Remote Production to the Next Level
Many Consumers (57%) Willing to Watch Ads to Save on Streaming By George Winslow published 19 December 22 Consumers are embracing ad-supported streaming services as a way to save money, a new Hub survey reports
Live TV From a Pay TV Service Remains The Most Common First Stop For Viewing By George Winslow published 19 September 22 28% say that linear channels from a cable, satellite, or telco TV subscription is their TV home base, according to a new survey from the Hub; Netflix is second, at 23%
New Research Suggests the Streaming Party Isn’t Over By George Winslow published 11 May 22 While industry analysts question the future of streaming TV services, a Hub survey finds that penetration of streaming services is significantly up and that most consumers say they plan to add more services
Hub: Consumers Use 6 Sources for TV Viewing Needs By Michael Balderston published 3 May 21 Up one from last year and nearly twice as high as 2019
Smart TVs Are Now Half of All Owned TVs, Hub Finds By Michael Balderston published 7 April 21 Smart TVs featuring Roku and Amazon Fire are the most popular
Pay-TV Likeliest Cut as Pandemic Viewing Habits Solidify, Hub Reports By Michael Balderston published 23 March 21 Streaming and vMVPD services are replacing pay-TV
Hub: Original Streaming Titles Key in Drawing, Retaining Subscribers By Michael Balderston published 24 February 21 Netflix’s original offerings help put it out in front of competitors
Online Video as Popular as Traditional TV for Young Consumers, Hub Reports By Michael Balderston published 8 January 21 Popularity of non-TV online video has only increased during the pandemic
Nearly 40% of Consumers Commit Video Piracy, Per Hub Survey By Michael Balderston published 14 October 20 Hub report also shares details on consumers’ feelings about their data being collected
Hub: Half of TV Viewers Check Streaming First By Michael Balderston published 26 August 20 Percentage of consumers that have just pay-TV or just streaming is equal
