Latest about IAB
U.S. Digital Advertising Revenues Hits High of $225B
Total digital advertising grew 7.3% in 2023 compared to 2022 while digital video ad revenue hit $52.3B in 2023
IAB: Digital Industry Moves Aggressively to `Privacy-by-Design’
IAB’s Annual State of Data Report reveals the digital ecosystem is making major adjustments as it moves towards a privacy-by-design architecture
IAB Names John Halley New IAB Board Chair
The president of Paramount Advertising will be new Chair for 2024; Shenan Reed at General Motors will serve as vice chair
IAB: U.S. Podcasting Ad Revenue to Hit $4B in 2025
Revenues were up 26% in 2022 according to IAB
IAB: 2022 U.S. Digital Video Ad Spend to Hit $55.2B in 2023
Digital video advertising is growing twice as fast as the overall digital media ad spend
IAB: Internet Ad Revenue increased 10.8% to $209.7B in 2022
Digital video revenues totaled $47.1 billion in 2022, way up from $26.2B in 2020
Ad Industry Launches Effort to Revise Standard Terms & Conditions for Digital Advertising
The joint effort by 4A's, IAB, and ANA hopes that the revision of standard contractual terms will reduce friction, increase buying efficiency and reflect market changes
IAB: Proposed FTC Rules Could `Criminalize the Internet’
The Interactive Advertising Bureau argues that FTC proposals on `commercial surveillance’ could reduce digital advertising by billions of dollars
