Latest about IAB Tech LAB
IAB Tech Labs, Google Partner on New First Party Data Solution
The IAB Tech Lab PAIR ad solution is based on Google’s PAIR protocol and IAB Tech Lab’s privacy enhancing work
IAB Tech Lab Launches Its Advanced TV Initiative
The effort aims to create more standardization and interoperability across digital video, live streaming, and linear TV environments
IAB Tech Lab Adds Privacy and AI Working Groups
New working groups will work to advance artificial intelligence in digital media and navigate privacy sandbox changes in the chrome browser, the IAB said
IAB Tech Lab Officially Launches Group to Develop TV Ad Technical Standards
Inaugural members of the Advanced TV Commit Group include leading broadcasters, technology providers, and TV industry trade organizations
IAB Tech Lab Opens Public Comment for Data Clean Room Standards
The IAB has released its DCR Guidance & Recommended Practices, as well as the Open Private Join & Activation (OPJA) specification
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