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money

Ad Industry Launches Effort to Revise Standard Terms & Conditions for Digital Advertising

By George Winslow published

The joint effort by 4A's, IAB, and ANA hopes that the revision of standard contractual terms will reduce friction, increase buying efficiency and reflect market changes

Business
FTC

IAB: Proposed FTC Rules Could `Criminalize the Internet’

By George Winslow published

The Interactive Advertising Bureau argues that FTC proposals on `commercial surveillance’ could reduce digital advertising by billions of dollars

Regulatory and Standards
money

U.S. Podcast Advertising Revenue to Hit $4B by 2024

By George Winslow last updated

The IAB study reports that podcast ad revenue will exceed $2B in 2022

Business
IAB

IAB Condemns Human Rights, Censorship in Nicaragua

By TVT Staff published

Organization holds 48th General Assembly at new NAB HQ

Stock

Digital Video Ad Spend to Reach Nearly $50B in 2022

By George Winslow published

Digital video advertising increased by 49% in 2021 and is forecast to grow 26% in 2022 according to the IAB

Business
money

IAB: Digital Advertising in the U.S. Soared 35% to $189B in 2021

By George Winslow published

Digital video in the U.S. was one of the fastest growing ad channels, up 50.8% in 2021 to $39.5B according to the IAB

Business
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IAB: Linear TV Advertising Down 24% in 2020

By Michael Balderston published

CTV and digital video on the rise, however

Business
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More Advertisers Using Video in Digital Campaigns

By Claudia Kienzle published

Survey shows nearly 60 percent of ad budgets devoted to video

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IAB Seeks Public Comment on OTT Ad Guidelines

By Claudia Kienzle published

Regulatory and Standards
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Report: 63 Million Now Watch Digital Video Programming Regularly

By Michael Balderston published

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