Latest about Innovid

Innovid

Innovid Signs Multi-Year Deal With Fox to Measure Ad Performance

By Susan Ashworth published

Partnership designed to improve measurement of ad delivery and prioritize analytics to prove the value of converged TV

Innovid

Innovid Launches InnovidXP for Cross Platform TV Measurement

By George Winslow published

Media buyers Dentsu has signed on as an early user of Innovid's global measurement platform for converged TV advertising

Business
DrGrounds/iStockphoto

Global CTV Video Impressions Outpace Mobile for First Time

By George Winslow published

Connected TVs now account for nearly half of video, impressions Innovid reports

Business
Innovid

Innovid Buys TVSquared for $160M

By George Winslow published

The deal for the TV measurement provider will position Innovid as a single source for ad-serving and measurement for converged TV

Products
NBC Tokyo Olympics

Tokyo Olympics: NBC Selects Innovid as Its Ad Management Provider

By George Winslow last updated

Innovid will provide ad management solutions for NBC’s production of the Tokyo Summer Games

Products
null

Report: Two-Thirds of Advertisers Use Connected TV Ad Platforms

By George Winslow published

Innovid and Digiday’s `State of CTV Advertising’ report found 64% believed CTV ads will help them better target consumers

Business
money

CTV Ad Impressions Grew 55% in Q3, Per Report

By Michael Balderston published

CTV is closing in on mobile for largest video impression share

Business
null

Innovid Shares Innovid iQ Video Analytics Dashboard

By Michael Balderston published

Early results show that CTV ads are outperforming mobile during pandemic

Business
1 2 Archives