Latest about iSpot
iSpot Launches Cross-Platform Measurement Offering for TikTok
The solution enables brands to verify the audience overlap and incremental reach TikTok delivers against linear TV
Roku, iSpot Launch Expanded Streaming Audience Measurement Partnership
First-of-its-kind partnership will allow Roku advertisers to use iSpot’s Unified Measurement solution to optimize campaigns and improve ad measurement
Comcast’s AudienceXpress and iSpot Announce New Data Collaborations
Two companies are teaming up to evaluate how iSpot’s syndicated national TV ratings can best be incorporated into the AudienceXpress ad platform
Impressions Spike for TV Ads in NFL Games
With impressions up by 12%, Travis Kelce tops the list of NFL players who are seen in ads according to iSpot
iSpot: College Football Ad Impressions up 54.5% in Q3
College football had the most TV ad impressions of any genre but overall ad impressions were only up 1.4% and national TV ad revenue declined in Q3
iSpot.tv Earns MRC Accreditation for National TV Ad Occurrence Reporting
iSpot.tv is awarded accreditation for accurate and complete verification of national TV ad airings, which is a foundation for cross-platform ad-based measurement
JIC Grants Conditional Certification to Comscore, iSpot and VideoAmp
The U.S. Joint Industry Committee of media buyers and sellers is working to bring better cross-platform measurement to the market
iSpot Acquires Media Analytics Company 605
Deal expands iSpot’s TV measurement client base and strengthens iSpot’s currency and end-to-end offerings
