Latest about iSpot

iSpot and 605 logos

iSpot Acquires Media Analytics Company 605

By George Winslow published

Deal expands iSpot’s TV measurement client base and strengthens iSpot’s currency and end-to-end offerings

M&A
family watching TV

Nexstar Launches Search for NextGen Audience Measurement Solution

By George Winslow published

Says current methods “inadequately” measure its audiences and their impact

Business
YouTube

iSpot Works with Google to Measure YouTube and YouTube TV Against Broader TV Marketplace

By George Winslow published

iSpot’s integration with Google’s Ads Data Hub for Measurement Partners allows advertisers to quickly track incremental reach of ad campaigns

Products
Fubo logo

iSpot: Fubo Reaches Audience Beyond Traditional Linear TV Advertising

By George Winslow published

FuboTV has inked a deal with iSpot.tv to bolster connected TV (CTV) measurement

Streaming
LIV

The CW Taps iSpot to Measure LIV Golf League Coverage

By George Winslow published

iSpot will provide its complete suite of solutions and persons-level measurement to accurately count viewers of the LIV Golf Tournament

Sports
football

Sports Drive Increase in TV Ad Impressions in 2022

By George Winslow last updated

TV ad impressions were up 7.29% in the first half of 2022 with sports and Spanish-language programming doing particularly well according to iSpot

Sports
1 2 Archives