Kantar Study: Streaming Market Is Saturated But Subscriptions Continue to Grow `Subscription stacking’ and ads are the path to growth in a saturated U.S. streaming market, Kantar reports Kantar: U.S. Streaming Market Nears Saturation 95% of U.S. homes had at least one VOD service in Dec. 2023, according to Kantar MediaRadar Acquires Kantar Group’s Vivvix The acquisition of Kantar’s North American Advertising Intelligence unit, Vivvix, positions MediaRadar as a major provider of advertising data and insights Latest about Kantar Amazon, Peacock Lead in New U.S. Streaming Signups By George Winslow published 27 January 22 Peacock accounted for 10% of new streaming signups in Q4, 2021 while Netflix’s penetration dropped below the two thirds mark, according to Kantar U.S. Streaming Growth Stalls in Q3 By George Winslow published 12 November 21 New data from Kantar shows that the big streaming battle is now over sub retention, a fight that will heat up in Q4 as competition grows Business HBO Max Nets Most Subscribers in Q1 2021, Per Kantar By Michael Balderston published 16 April 21 Paramount+ earns 11.8% share of new subscribers as it enters the market HBO Max Garners Most New Streaming Subs in Q4, Kantar Reports By Michael Balderston published 19 January 21 Disney+ had the best 2020, however Business Kantar: Rise of Streamers, 5G to create ‘Digital Paradox’ in 2020 By Michael Balderston published 4 December 19 The number of options for consumers will create problems, says data insights company. TiVo Expands Offerings of TV Viewership Data Product By Michael Balderston published 21 May 19 Now incorporating Kantar ad occurrences and Drawbridge’s Identity Graph. Products Get the TV Tech NewsletterThe professional video industry's #1 source for news, trends and product and tech information. Sign up below.Contact me with news and offers from other Future brandsReceive email from us on behalf of our trusted partners or sponsors LATEST ARTICLES1Mediaocean To Acquire Innovid, Will Merge It With Flashtalking2Xumo To Make Ad Inventory Available Programmatically With PubMatic3Viant, Disney Advertising Expand CTV Ad Collaboration48 Channels Added to MyFree DirecTV Streaming Lineup5Thanksgiving TV Sports Ad-Spend Binge To Hit $624 Million
Amazon, Peacock Lead in New U.S. Streaming Signups By George Winslow published 27 January 22 Peacock accounted for 10% of new streaming signups in Q4, 2021 while Netflix’s penetration dropped below the two thirds mark, according to Kantar
U.S. Streaming Growth Stalls in Q3 By George Winslow published 12 November 21 New data from Kantar shows that the big streaming battle is now over sub retention, a fight that will heat up in Q4 as competition grows
HBO Max Nets Most Subscribers in Q1 2021, Per Kantar By Michael Balderston published 16 April 21 Paramount+ earns 11.8% share of new subscribers as it enters the market
HBO Max Garners Most New Streaming Subs in Q4, Kantar Reports By Michael Balderston published 19 January 21 Disney+ had the best 2020, however
Kantar: Rise of Streamers, 5G to create ‘Digital Paradox’ in 2020 By Michael Balderston published 4 December 19 The number of options for consumers will create problems, says data insights company.
TiVo Expands Offerings of TV Viewership Data Product By Michael Balderston published 21 May 19 Now incorporating Kantar ad occurrences and Drawbridge’s Identity Graph.
