Leichtman Research Group

vMVPDs added 1.3M subs while traditional pay TV providers lost 1.8M subs in the quarter

Percentage of subscribers has fallen 14% in the past five years

LRG: Nearly 9 out of 10 U.S. households own a connected TV

Bloodletting extended to virtual MVPDs as well

Most of the growth came from the 915K new subs for fixed wireless services

The survey also found that consumer satisfaction with vMPVDs is declining and that 12% of direct-to-consumer streaming services are fully paid for by someone outside the household

Pay-TV net losses in 2022 were about 1.2 million more than in 2021 according to LRG

Fixed wireless services accounted for 90% of the broadband net adds in 2022

T-Mobile, Verizon more than tripled fixed wireless subscriptions over the past year, according to LRG

vMVPD providers gained customers while the largest cable operators lost nearly 1 million subs according to the Leichtman Research Group