LG

The price drops are even more aggressive this year than usual, now that Samsung has entered the OLED game

A majority (57%) also said that CTV ads are more relevant than linear TV ads according to a DeepIntent, LG survey

The displays include a transparent LG OLED video wall that allows viewers to literally see through video messaging to an extraordinary view of the nation’s capital

The deal will make it easier for OMG’s agencies and clients to run TV campaigns across 20M LG smart TV households in the U.S.

A special DigiCap DigiCaster 3.0 gateway installed at two stations enabled the handoff

Pamela Kumar discussed what the future may hold for 3.0 in India during a Q&A with TVTech

Will help the company tap into the rapidly growing ad revenue for streaming video on connected TVs

The launch of the exclusive service on LG smart TVs is part of a larger three year deal with the NCAA, Turner Sports and CBS Sports that allows LG to engage with fans in various marketing channels

LG reports that its 6G test successfully transferred data over 100 meters on the 6G THz band

The move follows earlier launch on LG TVs in select markets in Latin America and the Caribbean