linear TV

Latest about linear TV

By Tom Butts published 8 February 24

"The traditional TV advertising playbook no longer applies"

By George Winslow published 25 September 23

The season attracted a record number of unique viewers across linear TV, social media and digital platforms, the NBA reported

By George Winslow published 21 April 23

Integrating Samba TV's linear TV and OTT data into Epsilon will provide Epsilon clients with better measurement and insights

By George Winslow published 15 February 23

For the first time, U.S. adults will spend more time watching digital video than traditional linear TV, according a new Insider Intelligence forecast

By Tom Butts last updated 31 August 22

New research from Future Today also finds 60% of kids who see ads talk to parents about them

By Craig Buckland published 1 August 22

To attract viewers, linear startup channels need to deliver unique and polished shows with spot-on scheduling and channel management

By Spencer Lambert published 25 July 22

Precision targeting is only half of the equation

By George Winslow published 27 June 22

But linear TV spending in the first two months of Q2 2022 is down 10% from a year earlier

By Asaf Davidov published 6 June 22

The advertising industry is putting more into measurement than ever before

By George Winslow last updated 11 May 22

New Samba TV report suggests that advertisers are missing large groups of people with their current advertising strategies

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