Latest about linear TV

Stock

SMI: Television Advertising Up 2% in May

By George Winslow published

But linear TV spending in the first two months of Q2 2022 is down 10% from a year earlier

Business
Roku

The Next TV Currency? It’s Already Here

By Asaf Davidov published

The advertising industry is putting more into measurement than ever before

Opinions
family watching TV

94% of TV Ads Reached Only 55% of Linear TV Audiences

By George Winslow last updated

New Samba TV report suggests that advertisers are missing large groups of people with their current advertising strategies

Business
DrGrounds/iStockphoto

Bleak Future For Linear TV Has Arrived, Analyst Finds

By Jon Lafayette published

Time spent on cable networks built on movies, syndicated TV and kids content has collapsed, Michael Nathanson says

streaming

Report: Linear TV Revenue Dips 6% to $94.7B, While OTT Rockets Up

By Michael Balderston published

OTT revenue was $29.6 billion in 2020 and could double by 2023

Business
Watching TV

OTT Overtakes Linear TV on Global Stage, MiQ Reports

By Michael Balderston last updated

Practically all MiQ tracked households had an OTT service as of November 2020

money

Report: Linear TV Proving Reliable for CTV Advertising

By Michael Balderston published

Those investing in CTV ads are more comfortable doing so with traditional TV than OTT

Business
Scott Reich Andrew McCollum

CES Panels Highlight Streaming’s Growing Pains

By Gary Arlen published

Players see shakeout coming and cite need for better navigation, content discovery

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Sports, Politics Bring People Back to Linear TV, Samba TV Reports

By Michael Balderston published

Surge of linear TV viewing did not negatively impact CTV

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IAB: Linear TV Advertising Down 24% in 2020

By Michael Balderston published

CTV and digital video on the rise, however

Business
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