linear TV New Survey: Viewers Increasing Say Streaming Is “First Stop” for Watching TV For the first time in five years of surveys, nearly half (46%) of all viewers say a top five streaming app is the first place they go when they start watching TV versus 38% who start by tuning into live cable or broadcast TV Study: OTT Viewing Hits Record Highs; Linear Viewing Slumps to Lowest Levels Since Pre-Pandemic OTT viewing grew by 40% in first half of 2024; less than half of U.S. households now watch linear TV each day, according to Samba TV NPAW: VOD, Linear TV Viewing Increased in 2023 for First Time in Two Years ‘Quality of Experience’ also up by double digits Latest about linear TV Linear TV Still Top Form of TV Viewership in 2019, Omdia Reports By Michael Balderston published 28 July 20 Just under two-thirds of U.S. viewing was through linear TV National TV Ad Market to See 13% Dip, Per MAGNA By Michael Balderston published 15 June 20 Projects a rebound in 2021 Local News, Linear TV See Resurgence During COVID-19, Says Survey By Phil Kurz published 16 April 20 A new SmithGeiger survey reveals 82% of U.S. news consumers are watching local TV news Google Fiber Stops Offering Linear TV, Partners With fuboTV By Michael Balderston published 5 February 20 Says that customers don’t need traditional TV. Linear TV Dominates Time Spent Watching Video: Nielsen By Jon Lafayette published 1 August 18 Despite the industry’s focus on streaming and on-demand video, linear TV dominates Americans’ time spent viewing and is on the rise, according to a new report from Nielsen. Making OTT Profitable for Linear Broadcasters By Roger Franklin, CEO, Crystal published 18 May 18 Distributing linear content over the internet is considerably more complex than OTT VOD or TVE distribution Opinions ‘Consistent Experience’ Is Key To Combining OTT, Linear TV By Gary Arlen published 10 July 18 Ensuring ‘broadcast-quality’ in a streaming world Ebiquity: Linear TV Ad Impact Seeing Steep Decline of Younger Viewers By Michael Balderston published 6 February 20 Online seems to be the wave of the future, but its path is still uncertain. Pixel Power boosts its software solutions business By press@manormarketing.tv published 7 October 19 The Wire Bypassing the Broadcasters: TV in the Social Age By Niall Duffy, Renegade Thinking published 13 March 17 We are witnessing demographic shifts in the age of linear TV viewers, with millennials and younger consuming more content online, and increasingly mobile Opinions 1 2 3 Archives Get the TV Tech NewsletterThe professional video industry's #1 source for news, trends and product and tech information. Sign up below.Contact me with news and offers from other Future brandsReceive email from us on behalf of our trusted partners or sponsors LATEST ARTICLES1Comcast Technology Solutions Introduces Cloud TV Platform2Prime Video Launches AI-Powered Recaps of TV Shows3Political Ads Drive Scripps to Record Revenue in Q34Brian Williams Returns to Election Coverage With Prime Video Special5Target To Offer Hisense Xumo TVs
Linear TV Still Top Form of TV Viewership in 2019, Omdia Reports By Michael Balderston published 28 July 20 Just under two-thirds of U.S. viewing was through linear TV
National TV Ad Market to See 13% Dip, Per MAGNA By Michael Balderston published 15 June 20 Projects a rebound in 2021
Local News, Linear TV See Resurgence During COVID-19, Says Survey By Phil Kurz published 16 April 20 A new SmithGeiger survey reveals 82% of U.S. news consumers are watching local TV news
Google Fiber Stops Offering Linear TV, Partners With fuboTV By Michael Balderston published 5 February 20 Says that customers don’t need traditional TV.
Linear TV Dominates Time Spent Watching Video: Nielsen By Jon Lafayette published 1 August 18 Despite the industry’s focus on streaming and on-demand video, linear TV dominates Americans’ time spent viewing and is on the rise, according to a new report from Nielsen.
Making OTT Profitable for Linear Broadcasters By Roger Franklin, CEO, Crystal published 18 May 18 Distributing linear content over the internet is considerably more complex than OTT VOD or TVE distribution
‘Consistent Experience’ Is Key To Combining OTT, Linear TV By Gary Arlen published 10 July 18 Ensuring ‘broadcast-quality’ in a streaming world
Ebiquity: Linear TV Ad Impact Seeing Steep Decline of Younger Viewers By Michael Balderston published 6 February 20 Online seems to be the wave of the future, but its path is still uncertain.
Bypassing the Broadcasters: TV in the Social Age By Niall Duffy, Renegade Thinking published 13 March 17 We are witnessing demographic shifts in the age of linear TV viewers, with millennials and younger consuming more content online, and increasingly mobile