Latest about Local Advertising
BIA: Local Ad Revenue to Hit $171B in 2025
With 52% of overall spend, digital local ads in 2025 will surpass traditional advertising for the first time
Study: Local TV Advertising to Grow 5.9% in 2024
But Borrell Associates expects it to fall in 2025 to below what it was in 2020
AI-Generated Ads Produce $27M in Revenue for Charter's Spectrum Reach
Charter’s Spectrum Reach used Waymark's AI tools to produce nearly 7,000 rendered commercial projects
How Local Ad Sellers Can Meet Shifting Advertiser Demand
OPINION The rise of CTV has brought a new level of control, transparency and reporting to TV
Fox Television Stations Partner with Waymark on Generative AI Ads
All of Fox’s owned stations will try to expand their potential client base by providing advertisers with Waymark’s AI-created ads
BIA Lowers 2023 U.S. Local Advertising Estimate to $161.7 Billion
Broadcast TV OTA will see a slight 0.2% growth while TV digital will grow by 4.9 percent if political advertising is excluded
Gray Television Stations to Use Generative Ai-Video to Create Local Ads
Waymark’s AI solution will be used by Gray’s stations to help local companies create video ads in minutes
Viamedia Expands Sales Partnerships
Viamedia expanded its advertising sales representation with 11 new service providers in 2022
