Latest about Local Advertising
Gray Television Stations to Use Generative Ai-Video to Create Local Ads
Waymark’s AI solution will be used by Gray’s stations to help local companies create video ads in minutes
Viamedia Expands Sales Partnerships
Viamedia expanded its advertising sales representation with 11 new service providers in 2022
NBCUniversal to Host Innovation Forum on the Future of Local Advertising
Local Innovation Forum: Philadelphia in Focus seeks to spur innovation in local advertising
Roku Launches New Program to Attract Ads from Small Businesses
Camelot is the first agency to join the certified partner program that aims to boost streaming TV advertising by small and medium-sized businesses
BIA Lowers 2022 Local Ad Estimates
Headwinds from overseas conflicts, continuing supply chain issues and deep cuts in ad spending from large verticals like automotive prompted the reduced estimates
Roku Announces New Shopify App for Small Businesses
Roku App, which will create more competition for broadcasters, will help smaller firms launch and measure TV streaming ad campaigns
OTT, CTV Will Help Fuel TV Advertising in 2021, BIA Projects
BIA describes OTT and CTV as “game changers”
