Latest about Local Advertising
Roku Launches New Program to Attract Ads from Small Businesses
By George Winslow last updated
Camelot is the first agency to join the certified partner program that aims to boost streaming TV advertising by small and medium-sized businesses
BIA Lowers 2022 Local Ad Estimates
By George Winslow published
Headwinds from overseas conflicts, continuing supply chain issues and deep cuts in ad spending from large verticals like automotive prompted the reduced estimates
Roku Announces New Shopify App for Small Businesses
By George Winslow published
Roku App, which will create more competition for broadcasters, will help smaller firms launch and measure TV streaming ad campaigns
OTT, CTV Will Help Fuel TV Advertising in 2021, BIA Projects
By Michael Balderston published
BIA describes OTT and CTV as “game changers”
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