Latest about Local Advertising

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NBCUniversal to Host Innovation Forum on the Future of Local Advertising

By George Winslow published

Local Innovation Forum: Philadelphia in Focus seeks to spur innovation in local advertising

Business
Roku

Roku Launches New Program to Attract Ads from Small Businesses

By George Winslow last updated

Camelot is the first agency to join the certified partner program that aims to boost streaming TV advertising by small and medium-sized businesses

Products
local advertising

BIA Lowers 2022 Local Ad Estimates

By George Winslow published

Headwinds from overseas conflicts, continuing supply chain issues and deep cuts in ad spending from large verticals like automotive prompted the reduced estimates

Business
Roku

Roku Announces New Shopify App for Small Businesses

By George Winslow published

Roku App, which will create more competition for broadcasters, will help smaller firms launch and measure TV streaming ad campaigns

Business
money

OTT, CTV Will Help Fuel TV Advertising in 2021, BIA Projects

By Michael Balderston published

BIA describes OTT and CTV as “game changers”

Business
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Local Advertising Spending for September Sets Strata Record, FreeWheel Says

By Michael Balderston published

Points to a growth of local TV spend, FreeWheel claims

Business
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Campaigns to Shell Out $6.5B on Local Ads in 2020; 47% for TV

By Phil Kurz published

BIA says TV stations in Los Angeles, Phoenix and Philadelphia to receive more than $135 million.

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OTT Local Ad Campaigns Grew 158% Between Q3 2018, 2019

By Michael Balderston published

Roku is the most common device campaigns are delivered on.

Business
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