local OTT ads Nielsen Improves Measurement of Local OTT Feeds Metrics for local OTT feeds are now comparable with local TV and provide local stations with better cross platform measurement Gamut to Measure Impact of Local OTT and TV Ads on Foot Traffic Gamut has expanded its use of iSpot with the launch of the new ability to measure the impact of campaigns on foot traffic to local retail outlets Get the TV Tech NewsletterThe professional video industry's #1 source for news, trends and product and tech information. Sign up below.Contact me with news and offers from other Future brandsReceive email from us on behalf of our trusted partners or sponsors LATEST ARTICLES1West Virginia AG Reaches $119.5 Million Settlement with Altice USA2NAB Show Opens Registration, Launches New Sports Summit3Heartland Video Systems Buys Videstra4Altice’s Optimum Complains to FCC Over Nexstar Retrans Negotiations5Canon Unveils Camera Color-Matching Application
