Latest about Local TV Measurement

Nielsen

Nielsen Improves Measurement of Local OTT Feeds

By George Winslow published

Metrics for local OTT feeds are now comparable with local TV and provide local stations with better cross platform measurement

Research
VAB

Comscore Expands 48-hour TV Measurement Reporting

By George Winslow published

For the first time all 210 U.S. local markets have data within 48 hours

Research
Money

Dentsu to Use Comscore Data for Local TV Deals

By George Winslow published

Dentsu has signed up for Comscore’s local TV currency and will use the data across its three media agencies: Carat, DentsuX and iProspect

Products
Comscore

Horizon Media Testing Comscore's Local TV Measurement Data

By George Winslow published

Horizon is testing Comscore's local TV measurement solution as a new form of currency for 2023 planning and buying

Nielsen

Whitehardt Signs Agreement With Nielsen for Local TV Measurement

By George Winslow published

The broadcast and digital media agency specializes in legal marketing and consulting for law firms

Nielsen

Nielsen, Marquee Broadcasting Reach Multi-Year Local TV Measurement Deal

By Michael Balderston published

Will provide measurement services for all Marquee broadcast stations

Business
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Comscore Sets Local TV Measurement Deal With CoxReps

By Michael Balderston published

Comscore will provide full-service ratings and impressions data

Business
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Nielsen Finishes TV Measurement Update in U.S. Markets

By Michael Balderston published

New currency measurement now applied to 208 markets.

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