Latest about Magna
Magna: Long Form Video Ad Spend to Drop 9.1% in 2023
Local TV will be down 21.4% while OTT ad spending will jump by 21.2% this year
Roku-Magna Study Finds New Streaming Ad Formats Superior To :30 TV Spots
A survey of more than 1,000 people found three new types of streaming ad formats outperformed traditional 30 second spots on TV
Magna Predicts 7.5% Drop in 2023 Long Form Video Advertising
Gains in streaming and CTV advertising will not compensate for a 22.1% drop in local TV and a 5.8% decline in national linear TV
Foxtel Deploys TAG IP Monitoring Solution
Foxtel’s deployment of an IP monitoring solution from TAG Video Systems is the largest monitoring solution of its kind in the southern hemisphere
Ukraine Invasion Prompts Magna to Reduce U.S. Ad Forecast
Media owners’ U.S. ad revenues should still grow by 11.5% this year to pass the $300 billion milestone and local TV will see a 16% pop in 2022 according to Magna
Nielsen Launches First Version of Its New Cross-Platform Measurement System
Nielsen One Alpha measurement system is being used by Disney, Magna and several other participants in the run-up to the formal launch of Nielsen One in Q4 2022
Economic Rebound Prompts Magna to Raise U.S. Ad Forecasts
Magna is now predicting that the local broadcast and cable ad spend will grow by 17.9% to $17.9B in 2021 if exceptional items like political spending are excluded
