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November 2024 Issue

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March Madness

Technicolor — March Madness Lifts Cable’s Share of TV Viewing But overall TV usage fell by 3% in March and streaming continued to gain a larger share of viewing according to Nielsen's The Gauge

NCAA March Madness — NCAA: March Madness Sees Strong Audience Growth Men’s Basketball Championship and Women’s Basketball Championship saw significant audience growth

NCAA — Day 1 March Madness Viewing for Men’s Tournament up YoY to 21.3M More than one third of viewers plan to watch both the men’s and women’s tournament

Latest about March Madness

March Madness Oral Roberts University

March Madness Streaming Scores Big on TV

By Michael Balderston published 22 March 21

The first two days of the tournament set records for streaming

March Madness Live

Turner Sports Updates NCAA March Madness Live for Tourney’s Return

By Michael Balderston published 8 March 21

Redesigned multiplatform viewing experience to emphasis dynamic live video viewing

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March Madness Crews to be Paid by CBS Sports, Turner Sports

By Michael Balderston published 17 March 20

Covers NCAA tournament, Final Four, Division II and Division III championships

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March Madness Live Adds Multigame Viewing to Android, Amazon TV

By Michael Balderston published 10 March 20

The NCAA March Madness Live app is available across 17 platforms this year

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Turner Sports and Snapchat Partner for March Madness Coverage

By Michael Balderston published 11 March 16

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NCAA March Madness Offering 21 Games in VR

By TV Technology Staff published 14 March 18

NCAA.com offers instructions on how to access games on different platforms

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Turner’s March Madness Live to Stream Across 16 Platforms

By Michael Balderston published 6 March 18

The new “Fast Break” feature will provide continuous live streaming coverage of first round

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