Latest about measurement
IAB: Digital Industry Moves Aggressively to `Privacy-by-Design’
IAB’s Annual State of Data Report reveals the digital ecosystem is making major adjustments as it moves towards a privacy-by-design architecture
DoubleVerify’s 2024 Predictions: CTV Ad Trends Include Increased Open Measurement Adoption
Dan Slivjanovski, CMO of the media measurement company DoubleVerify, sees three major CTV ad trends
Camelot Inks Measurement Deal with iSpot.TV
Camelot’s clients will have access to iSpots measurement and emerging currency tools as Camelot’s preferred video measurement platform
WBNX-TV Selects Comscore for Local Market Measurement
The station will use Comscore as its television currency in the Cleveland market
Samba TV Partners with Epsilon to Enhance TV Viewership Capabilities
Integrating Samba TV's linear TV and OTT data into Epsilon will provide Epsilon clients with better measurement and insights
Hallmark Media Taps EDO for Outcomes Measurement
The deal with EDO include outcome-based measurement on how ads generate consumer interest in products
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