Latest about measurement
Hallmark Media Taps EDO for Outcomes Measurement
The deal with EDO include outcome-based measurement on how ads generate consumer interest in products
The CW Taps iSpot to Measure LIV Golf League Coverage
iSpot will provide its complete suite of solutions and persons-level measurement to accurately count viewers of the LIV Golf Tournament
The Coalition for Innovative Media Measurement Adds 26 New Members
Growth is a sign of a major push by media companies to improve existing measurement capabilities; new CIMM members include DIRECTV Advertising, FreeWheel, Nielsen, Scripps, Samba TV, WWE and more
IAB Tech Lab Unveils 2023 Priorities
These include consumer privacy, addressability, advanced TV, ad supply chain, and cross-media measurement
Nielsen to Launch Nielsen One Ads on Jan. 11
Nielsen One is designed to provide unified measurement of ads across multiple screens
MRC Releases Final Version of Standards for Outcomes Measurement and Data Quality
Adoption will result in greater consistency and quality in the measurement of how viewing of ads impacts business outcomes
Fox TV Stations Taps Comscore for Advanced Audience Currency
The station group will use Comscore as an alternative currency for local television buying
Sinclair to Deploy Comscore Consumer Intelligence
Sinclair’s sales teams will be use Comscore’s local market TV currency integrated with shopper insights for cross-platform, consumer behavior-based sales
