Latest about MediaRadar

strike

Ad Study Quantifies Potential Peril of Lengthy Strike

By George Winslow published

A new study by MediaRadar suggests that the strike will reduce key revenue streams for broadcasters that were growing in the first half of 2023 before the strike

Business
CNN

Licht’s Term at CNN Marked by Declining Ratings, Revenue

By Tom Butts published

Networks' efforts to provide more 'bipartisan' approach to news marked by controversies

Business
money

MediaRadar: Digital Advertising Hit $68B in 2022, Surpassing TV

By George Winslow published

Digital had 47% of the total ad spend while the online video ad spend increased to $28.2 billion according to MediaRadar

Streaming
victory celebration

Media & Entertainment Ads Dominated Super Bowl Airtime

By George Winslow published

There were 20 minutes of ads for TV shows, games, and other entertainment properties during the big game, the most of any category according to MediaRadar

Sports
NFL

Media & Entertainment Firms Are Top Ad Spenders in NFL Pre-Season

By George Winslow published

Auto, finance and tech companies were the next biggest spenders in ads during 2022 NFL pre-season games according to MediaRadar

Sports
money

Online Video Ad Spend Up 31% in Q1 2022

By George Winslow published

MediaRadar survey suggests that YouTube captured $482M of the $5.5B spent on online video ads in Q1 2022

Business
OTT

OTT Advertising Becoming ‘Safe Haven’ in Shifting Market

By Michael Balderston published

As the pandemic has changed viewing habits, advertising on OTT opens new avenues

Business
null

MediaRadar: Quibi Could Not Overcome Streaming Competition Despite Ad Push

By Michael Balderston published

Major ad campaigns weren’t enough to put Quibi ahead of other streamers, mobile content providers

Business
null

MediaRadar: TV Ads Getting Shorter, But Impact Remains

By Michael Balderston published

Report covering last year of TV advertising notes despite some shifts, TV remains key ad platform.

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