Multiscreen Views

During post-production, Deluxe Entertainment puts a metatag on every scene when a character drinks a beverage, drives a car or puts on a pair of shoes.

A consequence of the Internet-connected TV era is the inevitable avalanche of content and the concomitant challenge of finding what you want to see

“The Holy Grail of advertising is still the living room on the high-definition TV set,” said Nick Meyers, vice president of sales and business development at Denver-based Accelerated Media.

It will be among the first "channels" funded by Google and its YouTube subsidiary to entice high-profile Hollywood creatives into making original Web programs.

Dueling data is the lifeblood of politics and new media technology.

Coding that triggers interactive viewing experiences can be embedded into broadcast signals and will hasten stations’ ability to offer integrated, interactive services.