Latest about NBC
U.S. Men’s Basketball Victory over France Was Most Watched Gold Medal Game Since 1996
By George Winslow published
Game averaged 19.5M viewers and peaked at 22.7M
Paris Olympics Viewing up 77% Over Tokyo
By George Winslow published
New top 20 data shows New Orleans leading all markets in local NBC station ratings through the first 11 days of broadcast coverage
Sponsored: Virtual Studio: A Strategic Advantage for Modern News Broadcasters
By Ross Video published
Learn how broadcasters from BBC to NBC are using virtual studio technologies from Ross Video to give their newsroom a significant strategic advantage
IOC: Paris 2024 Coverage ‘Attracting Record Audiences on TV and Digital’
By Tom Butts published
Coverage 10 days in has generated a record nearly 1B streaming minutes according to organization
Paris Olympics Opening Ceremony Attracts 28.6M Viewers, Up 60% from Tokyo
By George Winslow published
The opening ceremony on NBC and Peacock was most watched since 2012, up 60% from Tokyo and 8% from 2016
S&P: Olympic Organizers, Media Partners Look for Revenue Growth with Paris Games
By George Winslow published
Since 2004, revenue from global broadcasting rights to the Summer Olympics has increased 108%, with NBCU paying $1.48B for the 2024 games
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