Latest about NBCU
YouTube Overtakes Disney as Most Watched Media Distributor
In a streaming milestone, YouTube accounted for 10.4% of TV viewing in July, beating out Disney at 9.9% according to Nielsen
NBCU Enhances Accessibility Features for Paris 2024 Paralympic Games Coverage
Paris 2024 Paralympic Games to feature more audio description than ever before, including all coverage on NBC, USA Network, CNBC, and the Gold Zone whip-around show on Peacock
Streaming Shake-up, Shakeout Brewing as Program, Economic Factors Shift
Despite increasing viewing numbers, challenges remain
Study: Peacock Signed-Up 2.8M Subs During Olympics
Average daily sign-ups to Peacock of 398k during the first week of The 2024 Olympics represented a 5.6x increase versus the 8-week benchmark
NBCU: Paris Olympics Viewing up 82% from Tokyo
Paris Olympics delivers 30.6M viewers across NBCU, Peacock and key NBCU platforms; a record 23.5B minutes was streamed on NBCU platforms
NBCUniversal Delivers Record Olympic and Paralympic Ad Revenue
New sponsors brought in $500 million in revenue
Four-Day Total Viewing of Olympics up 77% over Tokyo
Paris Olympics Consumption on Peacock Tops Combined Total of Beijing and Tokyo Olympics
WNBA Returns to NBCU with 11 Year Deal
The agreement is part of the larger $2.5B rights deal with the NBA that includes 100 regular season NBA games and 50+ WNBA games
