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Latest about NBCU
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NBCUniversal and Group Black Launch ExcellencE! on Peacock
By George Winslow published
Streaming New collection brings together diverse-led content that appeals to multicultural audiences
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Paris Olympics Boosts NBCU to Top of Nielsen’s August Media Distributor Rankings
By George Winslow published
NBCU achieved a 13.4% share of TV viewing in August, the largest share by a media company since Nielsen began ranking the TV viewing share of top media companies in November 2023
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YouTube Overtakes Disney as Most Watched Media Distributor
By George Winslow published
In a streaming milestone, YouTube accounted for 10.4% of TV viewing in July, beating out Disney at 9.9% according to Nielsen
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NBCU Enhances Accessibility Features for Paris 2024 Paralympic Games Coverage
By George Winslow published
Paris 2024 Paralympic Games to feature more audio description than ever before, including all coverage on NBC, USA Network, CNBC, and the Gold Zone whip-around show on Peacock
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Streaming Shake-up, Shakeout Brewing as Program, Economic Factors Shift
By Gary Arlen published
Despite increasing viewing numbers, challenges remain
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Study: Peacock Signed-Up 2.8M Subs During Olympics
By George Winslow published
Average daily sign-ups to Peacock of 398k during the first week of The 2024 Olympics represented a 5.6x increase versus the 8-week benchmark
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NBCU: Paris Olympics Viewing up 82% from Tokyo
By George Winslow published
Paris Olympics delivers 30.6M viewers across NBCU, Peacock and key NBCU platforms; a record 23.5B minutes was streamed on NBCU platforms
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