NBCU

Streaming New collection brings together diverse-led content that appeals to multicultural audiences

NBCU achieved a 13.4% share of TV viewing in August, the largest share by a media company since Nielsen began ranking the TV viewing share of top media companies in November 2023

In a streaming milestone, YouTube accounted for 10.4% of TV viewing in July, beating out Disney at 9.9% according to Nielsen

Paris 2024 Paralympic Games to feature more audio description than ever before, including all coverage on NBC, USA Network, CNBC, and the Gold Zone whip-around show on Peacock

Despite increasing viewing numbers, challenges remain

Average daily sign-ups to Peacock of 398k during the first week of The 2024 Olympics represented a 5.6x increase versus the 8-week benchmark

Paris Olympics delivers 30.6M viewers across NBCU, Peacock and key NBCU platforms; a record 23.5B minutes was streamed on NBCU platforms

New sponsors brought in $500 million in revenue

Paris Olympics Consumption on Peacock Tops Combined Total of Beijing and Tokyo Olympics

The agreement is part of the larger $2.5B rights deal with the NBA that includes 100 regular season NBA games and 50+ WNBA games