NBCU

Paris Olympics delivers 30.6M viewers across NBCU, Peacock and key NBCU platforms; a record 23.5B minutes was streamed on NBCU platforms

New sponsors brought in $500 million in revenue

Paris Olympics Consumption on Peacock Tops Combined Total of Beijing and Tokyo Olympics

The agreement is part of the larger $2.5B rights deal with the NBA that includes 100 regular season NBA games and 50+ WNBA games

Agreements with Disney, NBCUniversal and Amazon Prime Video run through 2035-36 season; they greatly expand the number of games on broadcast TV and streaming

Since 2004, revenue from global broadcasting rights to the Summer Olympics has increased 108%, with NBCU paying $1.48B for the 2024 games

The commercial-free hour, which begins at 1:30 p.m. ET on July 26, is sponsored by Coke, Delta, Eli Lilly, Toyota, Visa, and Xfinity

WBD claims its contract for NBA rights allows it to retain them by submitting a matching offer

The NBCU will use Google search and other AI-powered features to highlight athlete stories and enhance its Olympic Games coverage

NBC and Peacock to Lead NBCU’s coverage of the XXXIII Olympiad from Paris, France