Latest about NBCU
NBCU to Launch Large Portfolio of FAST Channels
The new channels include free ad-supported streaming services featuring content from NBC, Bravo, E!, NBC Sports, CNBC, Telemundo, Universal Studio Group and more
NBCU Is Partnering with Blockgraph to Improve First Party Data
The deal to add Blockgraph to NBCU's One Platform ad tech stack will enhance the use of first party data in ad campaigns
NBCUniversal Expands One Platform’s Global Ad Capabilities
Marketers can manage global campaigns in a single buy across Europe, Asia, Australia and the Americas for the first time
NBCU Partners with Walmart to Test Retail Impact of Ads
The Walmart Connect Partner Lab will test the retail impact of ads in NBCU’s live streaming sports
NBCU Selects Comscore as Preferred Local Advertising Currency
NBCUniversal will be, for the first time, guaranteeing all local ad buys on Comscore measurement data
Innovid Expands Local Measurement for NBCUniversal
Innovid is now delivering outcomes measurement for local advertisers across CTV and linear to NBCU in the 31 markets where it owns stations
Broadcasters, Leagues Form Coalition for Responsible Sports Betting Advertising
Members of the Coalition to include the NFL, MLB, MLS, NASCAR, NBA, WNBA, NHL, NBCUniversal, and Fox
