NBCU

Deal avoided a blackout of NBCU stations and networks; the new agreement will not increase prices for subscribers

NBCU said it has joined and that next week it will announce all the companies that are part of the NBCU’s recently created Measurement Innovation Forum

The record 1,200 hours of programming will include the first prime-time Paralympic coverage on NBC as well as new accessibility features for streaming

But the games produced record streaming audiences for NBCU and dominated summer viewing, ranking #1 on television in every hour of primetime for each of the 17 nights

Initiative will provide a more immersive experience and make it easier to access 5,500 hours of streaming content from the Olympics

For the first time ever, NBCU will provide 4K UHD coverage to distribution partners

Includes 17 nights of broadcast coverage and 5,500+ hours of streaming video

Targeted campaigns can reach 45 million households

Roku and NBC Universal strike deal in 11th hour before a potential blackout of content

Says company is threatening to block other NBC apps in Peacock not carried