Netflix

Password crackdown helped global subs grow to 247.15M; U.S. and Canada added 1.75M subs

Teens spend 28.7% of daily video consumption on Netflix versus 29.1% on YouTube according to Piper Sandler

Password crackdown helped Netflix beat Wall Street subscriber expectations with global subs hitting 238.39M as U.S. and Canada grew to 75.57M

Move is designed to push new subs into the Standard with Ads plan

New survey suggests they aren’t: 85% of the Netflix ad supported tier subs are new customers

But some groups like Hispanics are dramatically underrepresented in the top 50 TV shows, according to Samba TV

Rate of new subscriptions more than doubled in the first four days after policy went into place May 23

Half of those sharing a password said they would stop using Netflix according to a Cordcutting.com survey

New data from Samba TV and HarrisX show generational differences among responses to new subscription enforcement