NFL

Three-year deal will cost the streamer less than $150M a game, Bloomberg reports

The NFL’s FAST channel joins 600+ free streaming channels on the Plex platform

Prime Video will stream a wildcard game and Peacock will stream a week 1 game in São Paulo, Brazil

TLC already had a multiyear sponsorship deal with the NFL as its Official TV

65% of the signups remains subscribed at the end of Feb. according to data from Antenna

Custom survey from Nielsen and NFL says 210M watched the game, much higher than previous data from Nielsen and others

Viewing peaked at 115.5M right before the half-time show

That is up from 30% in 2023 according to a new Adtaxi survey

Last year’s cost was $5.83M for a 30 second spot according to Guideline

The 1.2 million LED pucks of the Sphere’s Exosphere will display the content leading up to the game