Nielsen
Latest about Nielsen

MRC Accredits Nielsen’s Big Data + Panel National TV Measurement
By George Winslow published
Research It is first accredited national TV audience measurement provider for a Big Data + Panel, Nielsen said.

CES: Nielsen’s Gracenote Launches Metadata Solution to Simplify Sports-Content Discovery
By George Winslow published
Gracenote On Sports offering provides streaming and linear video platforms with tools to boost sports viewing and engagement

Nielsen, TikTok Ink Measurement Pact
By George Winslow published
For the first time, advertisers and agencies can directly compare social platform’s campaign performance to other publishers across all screens, via Nielsen One

Nielsen: Fox, Disney Gain Viewing Share in October
By George Winslow published
Research Fox hit a company-high of 8.4% of total viewing; Disney held the top spot in the ranking of TV viewing by company

American Spirit Media Selects Nielsen for Local TV Measurement
By George Winslow published
Multi-year deal includes local TV ratings for all six markets and includes Nielsen’s Ad Intel

MRC Approves Incorporating First-Party Streaming Data Into Nielsen’s National Television Measurement
By George Winslow published
The Media Rating Council has also renewed accreditation for Nielsen’s National Panel Measurement
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