Nielsen ONE

Nielsen, TikTok Ink Measurement Pact For the first time, advertisers and agencies can directly compare social platform’s campaign performance to other publishers across all screens, via Nielsen One

TelevisaUnivision to Use Nielsen ONE for Cross-Platform Measurement Nielsen’s new cross-platform measurement suite Nielsen One will be released in December

Latest about Nielsen ONE

Nielsen Expands National TV Panel to 42K Homes

By George Winslow published 10 August 22

Panel assets now surpass 500,000+ individuals across multiple platforms, Nielsen said

Business

Nielsen Expands YouTube Measurement

By George Winslow published 22 July 22

Nielsen’s new Four-Screen Ad Deduplication allows more accurate comparisons of YouTube and linear TV audiences and is a crucial step forward in the launch of Nielsen ONE

Products

Nielsen Launches First Version of Its New Cross-Platform Measurement System

By George Winslow published 21 December 21

Nielsen One Alpha measurement system is being used by Disney, Magna and several other participants in the run-up to the formal launch of Nielsen One in Q4 2022

Business

Nielsen Developing Nielsen ONE Cross-Media Measurement Tool

By Michael Balderston published 8 December 20

Nielsen plans to launch single measurement tool in Q4 2022

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