Latest about Nielsen
TV Tech's Weekly Product Wrap-Up
By George Winslow published
TV Tech’s product and services news coverage from May 13 to 17
Nielsen: Asian American Audiences Spend as Much Time on Mobile as TV
By George Winslow published
Study also reveals Asian Americans are spending 31% of their viewing time on ad-supported platforms, more than the total population
SAG-AFTRA to License Nielsen Streaming Data
By George Winslow published
Data will be used by the union to enforce the streaming bonus provisions in the 2023 TV/Theatrical Contract
Nielsen and Circle City Broadcasting Renew Local TV Measurement Deal
By George Winslow published
Multi-year deal now includes OTT measurement
Super Bowl XLVIII Audience Was Actually How Big?
By George Winslow published
Custom survey from Nielsen and NFL says 210M watched the game, much higher than previous data from Nielsen and others
Nielsen Inks Deal with Morgan Murphy Media for Local TV Measurement
By George Winslow published
The multi-market deal includes both renewals and the expansion of services in three new markets
Get the TV Tech Newsletter
The professional video industry's #1 source for news, trends and product and tech information. Sign up below.