Nielsen

A new Nielsen study highlights the importance of black audiences and the need for better representation by reporting that the group spends 31.8% more time with media each week in the U.S. than the general population

Nielsen data showed that Hallmark Channel was the top entertainment cable network for 2023 and 4Q 2023

The expansion to 100% of all U.S. TV households provides most comprehensible OOH viewing data available for sports and other events

Nielsen remains a preferred Nexstar provider of currency-grade TV audience data

`Ted Lasso’ was the most popular streaming original; library content dominated the list of most streamed shows and `Suits' was the most streamed show

Multiyear deal includes measurement of all Fox properties across broadcast, cable and includes Nielsen One Ads

Comscore will provide linear and cross platform measurement for Nexstar’s local TV, Broadcast, network, and digital businesses

Gracenote’s program metadata and content IDs delivered through MetaBroadcast’s active data platform will broaden Barb's coverage, speed ratings reporting

Nielsen to access ACR data from LG Ad Solutions; provide Nielsen ONE Ads Measurement and co-viewing Metrics for Campaigns on LG TVs

The U.S. Joint Industry Committee of media buyers and sellers is working to bring better cross-platform measurement to the market