Latest about Nielsen
Nielsen: Asian American Audiences Spend as Much Time on Mobile as TV
Study also reveals Asian Americans are spending 31% of their viewing time on ad-supported platforms, more than the total population
SAG-AFTRA to License Nielsen Streaming Data
Data will be used by the union to enforce the streaming bonus provisions in the 2023 TV/Theatrical Contract
Nielsen and Circle City Broadcasting Renew Local TV Measurement Deal
Multi-year deal now includes OTT measurement
Super Bowl XLVIII Audience Was Actually How Big?
Custom survey from Nielsen and NFL says 210M watched the game, much higher than previous data from Nielsen and others
Nielsen Inks Deal with Morgan Murphy Media for Local TV Measurement
The multi-market deal includes both renewals and the expansion of services in three new markets
Super Bowl LVII Sets Records with 123.4M Viewers
CBS said it was the most watched telecast in U.S. TV history
Wheatstone Adds People Meter Encoding To Software, Streaming Appliances
Adding the Nielsen watermark to its lineup means a separate encoder is not necessary
Survey: Two Thirds of Blacks in U.S. Want More Representation on TV
A new Nielsen study highlights the importance of black audiences and the need for better representation by reporting that the group spends 31.8% more time with media each week in the U.S. than the general population
