Latest about Nielsen
Nielsen, Nexstar Ink Local, National TV Measurement Deal
Nielsen remains a preferred Nexstar provider of currency-grade TV audience data
Nielsen: U.S. Audiences Streamed Record 21M Years of Video in 2023
`Ted Lasso’ was the most popular streaming original; library content dominated the list of most streamed shows and `Suits' was the most streamed show
Nielsen, Fox Sign Renewal Agreement for Audience Measurement
Multiyear deal includes measurement of all Fox properties across broadcast, cable and includes Nielsen One Ads
Nexstar Inks Major Comscore Audience Measurement Deal
Comscore will provide linear and cross platform measurement for Nexstar’s local TV, Broadcast, network, and digital businesses
Barb Taps MetaBroadcast and Nielsen's Gracenote for TV Measurement in UK
Gracenote’s program metadata and content IDs delivered through MetaBroadcast’s active data platform will broaden Barb's coverage, speed ratings reporting
Nielsen, LG To Create Largest U.S. ACR Data Footprint for TV Measurement
Nielsen to access ACR data from LG Ad Solutions; provide Nielsen ONE Ads Measurement and co-viewing Metrics for Campaigns on LG TVs
JIC Grants Conditional Certification to Comscore, iSpot and VideoAmp
The U.S. Joint Industry Committee of media buyers and sellers is working to bring better cross-platform measurement to the market
Nielsen Names New CEO
New CEO Karthik Rao is a 23-year veteran of the company; David Kenny to become executive chairman
