Nielsen

New CEO Karthik Rao is a 23-year veteran of the company; David Kenny to become executive chairman

Hispanics heavy usage of streaming is much higher than streaming’s 37.7% TV viewing share among the general population

The turnkey Gracenote program is designed to streamline FAST channel and content distribution opportunities

Content discovery challenges are forcing the average consumer to spend 10.5 minutes finding something to watch each time they access their streaming services according to Nielsen

TVB is responding to July data showing broadcast and cable TV viewing share hit new lows and linear TV dropped below 50% for the first time

Says current methods “inadequately” measure its audiences and their impact

So strong was children’s increased viewing last month that it drove overall TV viewing growth of 2.2%

The new multi-year deal for access to Comcast’s return path data expands Nielsen’s national and local audience measurement capabilities

Marketers “continue to miss opportunities to build connections with gender diverse and LGBTQ+ audiences,” new Nielsen report finds